Whatever you call today’s multigenerational workforce, chances are you are focused on our generational differences.
Gen Y, born between 1982 and 2002, also referred to as the millennials, are often touted as entitled. Lazy. Attached to their technological gadgets and in need of constant feedback and recognition.
The baby boomers, born between 1946 and 1964, are referred to as technophobes, selfish, unadventurous and disinterested in learning new things.
To say it mildly these are gross generalizations. Such stereotypes are often exaggerated negative attempts at pitting one generation against the other. But more importantly, these generalizations cloud our judgment and may result in the generations avoiding another which only serves to reinforce and perpetuate these misguided beliefs.
I teach soft skills in a business school to predominantly millennials. My training and expertise, however, focus on aging at work and the boomer generation. When I am not in the classroom, I am often in a boardroom facilitating a seminar or workshop on pre-retirement planning, intergenerational knowledge transfer, or professional business skills (yes, we all need them!).
What I have come to understand about these two audiences is that we’re all human. We actually want very similar things. Or I should say, recent research indicates that the boomers and millennials are much more similar than they are different.
This so called generational divide applies to generation X who tends to differ in both attitude and behaviour from their boomer and millennial counterparts.
There is speculation that it may have to do with life stage. While the Xers are busy paying down mortgages and raising young children, the Boomers and Millennials are freer to pursue interests outside of work and may have more time to devote to causes they deem worthy. While more research is needed to untangle the causes of these differences, what we do know is that these differences are indisputable.
Let’s look at the similarities between the Boomers and the Millennials as it’s important for HR managers to understand the desires of these two age groups, as they differ from traditional financial incentives.
1. Rethinking organizational rewards
Believe it or not, cash is no longer king. To be clear, no one is disputing the importance of money. However, these two generations hold other forms of workplace rewards just as important as pay. Being part of a great team, challenging tasks, exposure to novel opportunities, appreciation and feedback.
In a knowledge economy firms compete on the caliber of employees they can attract and retain. Employers who can provide these benefits will be advantaged.
2. Balance and flexibility
While these two generations are at different life phases, they both share a desire to pursue a life outside of work. Many older workers want to pursue interests they never had time to nurture. Working remotely allows them the flexibility to do so. Likewise, Millennials want to choose when and where to work. They too desire flexible work arrangements. They maintain that workplace flexibility motivates them to give 110 percent. Both generations indicate that they would be satisfied working from home even one day a week.
3. Opportunities for meaningful contribution
Both Millennials and Boomers want to work for companies who give back. They either want to be associated with firms that provide financial contributions to causes they deem worthy, or they want time off to volunteer for causes that are close to their heart. Both generations regard these opportunities as invaluable. Indeed, research indicates that when we assist others we in turn experience what researchers refer to as “the helper’s high.” What better way to contribute to employee well-being than to support them in their desire to give back?
How is your firm rewarding employees?
We are living in exciting times. Boomers and Millennials are motivated by a host of rewards that require organizations to rethink their value propositions. Those who align their offers with the values of these two generations are sure to reap positive financial and cultural rewards.
It is easy to focus on characteristics that separate one group of people from another. Race, gender, and age are visible traits that we use to highlight what makes us different. This type of thinking alienates one from the other. We stay in our respective corners and are loyal to our misguided beliefs never really knowing if in fact that boomer is actually a technophobe, or if the millennial down the hall is entitled.
What I have come to realize is that if you want to search for differences you will find them. And when you to choose to focus on similarities you will find those too.
One of my graduate students posted a fantastic video in our Facebook community this week. If you have a few minutes to spare you don’t want to miss this.
This week I challenge you to focus on what you have in common with others as opposed to looking for what makes you different.
To your success!